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Privacy compliance built to keep your data flowing inside the law.

About Us

Privacy Evolved is a privacy-only consulting firm. We build and run privacy compliance programs for companies that handle personal data at scale. Our work keeps data flowing inside the law instead of halting the business in the name of compliance.

Our leadership brings more than a decade in privacy compliance. That experience was built inside Google and Morgan Stanley. We serve finance, fintech and technology companies including social media. We also serve retail, pharmaceuticals and life sciences companies and data sellers.

Unlike large consulting firms, we do not staff projects with generalists or recent graduates. Each of our consultants has over a decade of experience as a compliance program manager or as a privacy attorney in highly regulated industries. A partner leads every engagement and sets its strategy. Every program is held to the standard that Google and Morgan Stanley hold their own.

We bill only for privacy expertise. There is no partner-and-generalist pyramid in our rates. We work four ways. Staff augmentation. Programmatic jumpstarts. Advisory on retainer. Standard templates for flat fees.

Tell Us Your Case

Our Vision

To provide unparalleled data privacy solutions, safeguarding businesses and individuals in an evolving digital landscape.


Core Values

We embody integrity, innovation, and collaboration, ensuring that every interaction is guided by the highest ethical standards, driving continuous improvement and creative solutions, and fostering teamwork and partnerships for shared success.

Our Mission

To be the cornerstone of trust in data privacy, setting global standards and empowering organization. We keep your business at the core of our programmatic practice to enable business rather than hinder it.

Sample Client Cases

At the largest online search tool, our job was to understand new privacy laws and changes to incoming privacy laws, triage, and determine impact and whether we would build a program for compliance. Risk analysis involved weighing the cost of fines against company mission and ethics and against the cost of pulling our engine entirely out of problematic jurisdictions. We helped the client to draft letters to the Supreme Court and other regulatory bodies to opine on our plans for privacy compliance.

Social Media Tech

Working with a large data broker based in the US to ensure overall health of its privacy posture. Unique challenges we mitigate include tracking consent strings, updating of Privacy policies to incorporate more stringent and numerous regulation on this industry, reviewing memberships with NAI, IAB, and others, particularly after IAB fines applied by the European courts, updating of Cookie solutions and disclosures, and continuous review of data supplier and purchaser agreements.

Advertising Sales

Engaged by a mid-sized data aggregator and reseller for ad targeting, we helped to develop a first-time privacy program that had outgrown the abilities of the current staff engaged in different roles. As such, we did extensive data mapping and development of technical requirements to help the client marry privacy principles into their primary product, an Identity Graph, that was sold to mobile publishers for advertising.


Data distributor

A mid-sized fintech firm engaged us for building a first-time privacy program given that the client engages in the new space of blockchain and is recently established. Given the nature of the data, the relative freshness in the space, and the clear need to compete against larger firms of this nature, it was clear this client needed a world-class privacy program held to the degree of a Fortune 10 company. We helped to roll this program out from the ground up and provide competitive advantage on the basis of their privacy protection against their peers. 

Fin-Tech

Leading golf product and brother-company, clothing supplier engaged us for assistance with a multi-year engagement, primarily under CCPA, to build a program for their retail operations. This engagement was a comprehensive privacy delivery where we delivered all aspects of a privacy program over 2 years with continued retainer support for years following.

 

Retail

At a small-mid sized life sciences firm, Privacy Evolved was engaged on a part-time basis to assist with renewing privacy compliance efforts. We have provided customized jumpstart packs ranging from enterprise-wide training materials to policies and notices. On a retainer basis we have continued to provide customized guidance to new efforts to market in the EU, double v. single opt in requirements, marketing efforts in APAC, and helping the client to become audit ready. 

 

Life Sciences

Privacy Evolved LLC

Privacy Redefined: Expert Guidance for Global Compliance

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Data Privacy Compliance
Adilson Braga Junior

AI Under Scrutiny: Europe Demands Training Data Disclosure, U.S. Moves to Ban Surveillance Pricing, and Trump Orders Ideological Neutrality in AI

In late July 2025, several major steps were taken in Europe and the United States to regulate privacy, data protection, and artificial intelligence (AI). These updates reflect a growing global focus on balancing technological innovation with the protection of individual rights. We’ll explore three key developments: a new European Commission template for AI training data disclosure, a proposed U.S. law to ban “surveillance pricing”, and an executive order by President Trump to prevent “woke AI” bias in federal agencies. Each of these moves highlights different approaches to ensuring AI and data practices are fair, transparent, and respectful of privacy.

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August 4, 2025
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